Google now has opened things up to business and brands. It has taken awhile for this to happen but its finally here. They are really giving other social networking sites like Facebook a run for the money with their more efficient stream features and organization.
At first it may seem there is little to distinguish a Page from a regular individual account. In fact, you can add Pages to any of your regular Circles while Page creators can post things just the same and be involved in Hangouts.
Google also announced Direct Connect for searching for Google+ Pages. How do you do this? Just type "+Google" or "+CompanyName/ProductName", for instance, "+Angry Birds" in a Google search box and you will go to the page. All this began rolling out November 7th to some and as of November 8th is available to everyone.