While Apple has their iPads at anywhere from $499 to $699, Kindle Fire is set to be $199. Not to mention there is also the $249 Nook tablet. Apple is unlikely to drop their prices for some time, given past history which such things as the MacBook Air, which began at $1800 to $3000 and stayed there for several years. If you are just want the web, videos, books and apps, then the Fire will likely do all this, which I think the majority of users do.
Cnet has their own review on the Kindle Fire here. From a tech perspective it has a 7” screen. It integrates with Amazon's lineup of music, video, magazine and book services. It has a web browser and an Android app store with big titles like Netflix, Pandora and Hulu. The "bad" on the device is there is no 3G, camera, microphone, gps etc. Only 8GB of storage with no expansion slot, no Bluetooth and minimal parental controls. App selection as of now is not as good as Google's. You need an Amazon Prime subscription for full advantage on unique features.
But even though it lacks some of the things found in pricier Apple and Android devices at $199 it still packs a lot of value for $199, now that they are going to be making their way to consumers, time will tell how well they truely stack up to the competion such as the Nook or even an iPad.
How does the Kindle Fire compare to the Nook on paper?